A step-by-step guide to designing meaningful experiences — This article will take you step-by-step through the 5E model. Which is an Experience Design model that can be used to design meaningful services, events, or learning experiences. It will help you design and orchestrate experiences that deliver meaningful outcomes. The 5E model is really useful to help you align…

Why you need to think bigger and design experiences holistically to create real impact👇 — Resonance is the musical concept of bringing harmony between, and this is the goal of the Transformation Experience Design…

A simple trick for the complex task of designing better experiences — Nobel Prize-winning psychologist and economist Daniel Kahneman and his colleagues have shown that what we remember from our experiences is most powerfully influenced by two things*: How the experiences felt when they were at their emotional peak (best or worst) How they felt when they ended. There are logical evolutionary…

An interview with Carola Verschoor — What is Experience Design? The key value that experience design brings is its integrative synthesis, through bringing together the pieces of an organization’s value proposition into a coherent narrative. Many aspects of businesses today are siloed, and thus the customer experience becomes siloed as well. Experience designers help organizations put their customer’s experience first…

A perspective on how to enrich your relationships and not create more junk when giving gifts — We need to be architects of our relationships. Though we all have the opportunity to design our social experiences, and build more meaningful relationships, we rarely take advantage of this opportunity. There is a huge potential for people to apply basic experience design methods to their own relationships — and…

An interview with experience expert Christian Jantzen — Christian Jantzen is a professor of Experience Design, at Aalborg University, in Denmark. He has done 20 years of research about the psychology of the human experience, and the use of experience design to drive engagement. Check out some of his writing here. “Experience design is about trying to get…

What competencies do Experience Designers need today and tomorrow? — …Experience designers need to understand: How are expectations created? What are emotions? What triggers emotions? How does memory function? — Christian Jantzen, Experience Design Professor at Ålborg University, Denmark As professional educators of experience designers, we thought it was a good idea to speak with a variety of thought leaders…

Why the most powerful way to sculpt your customers experience is to authentically stand for something. — The greatest customer experiences come from passion and purpose, not relentlessly use data to beat out the small kinks in an already flat service. When the iPad was introduced, Jony Ive, Apple’s head of design, talked about his passion for creating things that seemed “magical”. Products that reach so far…

How to use experience design to build meaningful relationships — Experience designers needs to leave the pixel and play with people. The quality, purpose and intensity of the relationships that you develop with those that you work with, will largely determine the outcome of what ever you are up to creating. Yet there is shockingly little emphasis from the design…